Football Manager financial guide: Part 1 – How to create a stable club

FM Guides

written by Darren Smith



Hey guys, I have a rather special post for you today. Since Football Manager 2011’s release, I have created many guides on tactics, cheap players, wonderkids and how to win. But it just dawned on me there is one vital aspect we all forget about, our clubs finances. I am the worst gamer when it comes to spending beyond my means…I just think, ahh the owner will take care of that! The allure of so many world class regens and strikers with 20 for pace and finishing etc just draws me in. Well today I want to share a few tips on how to keep the clubs bank balance in order. This Football Manager financial guide should help you see a nice white figure, as opposed to a nasty red one.

Very soon I will be resuming my Newcastle United game. With this in mind I snook a quick peak at the in game finances. That certainly didn’t make for happy reading. Despite winning lots of trophies and enjoying a full capacity stadium, my cash flow is grim and doesn’t look like getting better any time soon. Getting carried away with my dreams of fame and glory meant losing track of the clubs bank balance which is now in the red. We also have £137 million of debt to clear by the year 2030…ouch!! Well, over the last few days I have used a pen, paper, calculator and cup of coffee to get my long term plan together. Today, I want to use this Newcastle save as a perfect example on how you can turn your club into a profitable business. Don’t expect easy answers, to spend ridiculous sums on players, or to offer Messi £300K a week ! It is impossible to have a healthy club and still enjoy that managing style. You’ll need to change your ways, but I find this makes the game more realistic.

Income – the happy part of finances?

First things first, lets take a look at the clubs income from last season and see how we can improve for next season. Just ignore anything that isn’t boxed in red. These cannot be controlled by our actions and therefore are not worth talking about. Actually, we could ask the chairmen to increase stadium capacity, but this is a one time thing, so we’ll leave it at that.

1. TV revenue – This can be improved by making it to the top flight and also the Champions League. Somewhere around £15-20 million a season is offered from the Champions League depending on how far we progress. Because my Newcastle team are already going the distance in both league and Europe, I can’t improve on this. But I’m sure you can. I made £73 million plus last year and that’s probably the maximum playing in England, this is what you could aspire to.

2. Players sold – Part of the game none of us like, but one we should pay more attention too. Below are my five steps to make money from your players.

  • Invest in your youth and training facilities. The better they are, the faster your players will develop and much better youth players will climb through the ranks.
  • Sell any dead weight. Look through your squad, highlight any players that won’t play or lack the potential to make it in your team and get rid of them. You can offload unwanted players by transfer listing them, then offer to clubs, still no luck then offer them for nothing and if all else fails just release the player on a free. You should be doing this every year!
  • Send unused or young players out on loan and where possible charge clubs for this privilege.
  • Buy players with potential for a good resale value, DON’T JUST BUY 27 YEAR OLD PLAYERS THAT HAVE REACHED THEIR POTENTIAL!! I will elaborate on this while explaining expenses.
  • Selling players could fill the largest part of your income pie, so always look to make more money on transfers than you spend. I made just under £7 million last season, not bad, but if I’d followed the above and below steps it could have been much more. I WILL EXPLAIN HOW TO MAKE MORE MONEY ON TRANSFERS THAN YOU SPEND IN PART 2!

3. Prize money – This will vary depending on your division and level of club. My Newcastle side are battling in all competitions and getting into the Champions League final, therefore we make loads. Making the Champions League offers a huge windfall. Somewhere around £4 million can be earned just from reaching the group stages. Then you could make the same again by winning all your group games. Last season I made the final and earned a total of around £20 million from Champions League prize money.

Expenses – where and how to cut back

Most of us ignore finances because we can’t be bothered with tallying everything up and working out where its going wrong. Well I have spent a while looking through the potential pit falls within club expenses. Again ignore anything not highlighted within a red box.

1. Player wages – The devil of football finances. If you’re not careful these can spiral out of control. I started my Newcastle save with a wage bill of around £800K a week. Now my players wage bill totals a staggering £1.45 million a week. That is an increase of £650K within 4 years, how did this happen!! Simple really, I got greedy and wanted the best players available. Buying stars that weren’t too bothered by a move to Newcastle meant ridiculous wage demands. Below is what I’m up against and how I can bring things back down. Again look at the red boxes and try to do a similar analysis of your first team…

Do I really need 12 players with a key player status? No of course I don’t, this is just what I assigned them to gain the signatures. This came at a cost, the average wage of a key player within my Newcastle squad is £73K a week!! A total of more than £873K a week, this is more than most Premier League clubs spend on their entire squad. I aim to offload at least three of these so called key players over the next few seasons. Below is a list of my highest earners, the red boxes indicate which ones need offloading.

All four of the highlighted players were given inflated wages due to fear of losing them. In all reality, none are worth these extortionate wages. Steven Taylor threatened to leave with his contract running out, offering £110K was the only way to keep him. Afellay was offered such wages under a similar scenario and the list goes on…Basically, stop and think if you really need to offer a player such wages, or you could end up like me.

My plan is to offload Afellay next year, and at the same time buy an under 21 to fill the gap. This new player should be on a maximum of £40K a week. I also want to sell Taylor ASAP, as I already have the players to back his departure. Enrique can be sold next season too as I have good enough cover for him. Then we have Dudu who can be sold straight away, he is surplus to requirements now. So taking all these sales into consideration as well as the replacement player wages…we can save £303K a week, which equals £14.5 million a year!! I seriously suggest you take 30 minutes to analyse your squads wage bill in a similar fashion, you may be shocked at what you see.

2. Bonuses – I know offering a whopper bonus is the easy answer to good morale, but lets be sensible. I tend to offer high bonuses for the league and Champions League, but keep the domestic cups to medium. This isn’t exactly money smart as the league and Europe cost more in squad bonuses than domestic cups. From now on I will offer a medium squad bonus in the league and Champions League, but up the domestic cup bonus to high. In theory this could save me around £4 million a year, maybe even more.

3. Signing on fees and renewals – Another big expense as the agent and player tend to get greedy. The best way to avoid a big contract renewal signing on fee, is to offer the contract early. Maybe offer a player that is developing well a new contract 2-3 seasons before its expiry date. You will not save money by waiting for his contract to run down. Most players that are worthy keeping will just expect a bigger contract and signing on fee with every year that passes. So offer a new contract early and save some cash. As for new signings, you just need to be persistent. When considering their signing on fee demands, lower their initial request by 10%. seven times out of ten the new offer will be accepted. I paid £7.2 million for signing on fees last season. If I had used the 10% rule, I could have saved £720K.

4. Players bought – The easy answer here is not to spend as much. But anyone who knows me, should expect a better guide than that. Please bare with me as I explain the best way to make money. OK, so let me ask a question…how many times do you buy a player over the age of 24? Also how many times do you sell these players for more than you paid? I think I can answer that question and hopefully you see where I’m going with this. Basically you need to buy players with a reasonable sell on value. What I mean is try to buy young players cheap, so you can sell them off between the age of 27-29 (their peek age) for a huge profit after they’ve served a purpose. If you get organised, you should have the correct number of youth coming through to sell those older stars without losing quality. If you sell these stars just as they’ve reached full potential, you’ll only miss two further years of their best football, but will see a huge improvement financially. These extra funds could buy two or three amazing young prospects and the cycle goes on. Don’t get me wrong, I know this is extremely difficult, but you can’t expect to get rich by sitting around twiddling your thumbs.

A great example is one of my first signings. I bought Sergio Araujo for £1.3 million, four years later he is worth £7.25 million. At the age of 24 the Argentine is almost surplus to requirements because of the clubs growth. I reckon I could sell him for £15 million, something I wouldn’t have dreamed of until writing this guide. That is a profit of £13.7 million if I get a good enough offer. Below is a run down of my thought process.

  • Every season look for a minimum of two under 21’s for a maximum transfer fee of £5 million. These players should have the potential to be worth £8 million plus within 6 years.
  • When you receive an offer too good to refuse, accept it. Other than that try to sell these players when they reach their peak, after about 6-8 seasons or before.
  • Using this cycle every single season, will make you rich in the long run. After 6 seasons in game, you should be making a minimum of £15 million every season from transfers but probably more.
  • Because you are bringing in new youth every season, there should always be someone waiting to take over from the key players you sell. Therefore no loss of quality.
  • This is completely down to your judge of talent and management in terms of buying for the correct positions.

Conclusion – How much money could I save

The answer here is a lot, but let me explain the figures. Below is how much I could save within the first two seasons by following the above guidelines (excluding the buying players with a sell on value rule.)

Player wages savings a year = £14.5 million

Squad bonus savings a year = £4 million plus

Signing on fee savings a year = £1.5 million

Total savings a year within first two seasons = £20 million

Now lets look at how buying youngsters with a sell on value works in numbers. Remember this could take 5-6 years to see any rewards from. This is also based on buying at least two players under 21 with a big potential sell on value every season. You must also sell them after a maximum of 7-8 years. Lets also say you pay a maximum of £4 million per player, and then manage to sell them for a minimum of £8 million 7-8 years later. This means you could make a minimum of £16 million every season after the first 5-6 seasons.

Remember, the figures above are based on my Newcastle game. You may not make as much depending on your financial situation, stadium, level of football or in game time. I am already gaining the maximum from match day revenue, TV revenue and prize money but you could still increase your current income in these areas a lot more than myself…just gaining Champions League football could earn an extra £25 million plus per season if you’ve not qualified yet. Equally, you may not have wasted money on wages like myself, and therefore won’t save as much in that area by following this guide. However, I guarantee that you can save money from something within this guide…if not, I don’t know why you’re reading it :) Only kidding.

Part 2 is a must read so don’t miss it!!

During part two of this Football Manager financial guide, I’ll be teaching you how to go beyond a stable club and get rich. It may be a little complicated and take some effort to put in place. But I promise if used correctly, it WILL work!! The post will be about buying youth with a sell on value, plus when and how to sell them while maintaining a quality starting XI. I have worked on a whole plan and cycle for this as well as a list of players with great potential sell on values to get you started. Part two will be tough to explain and structure. Therefore I’ll base it on my plan with Newcastle so you can see clearly what is required. Until next time, thanks for reading. :)

Football Manager financial guide: Part 2 – ‘youth to gold’ system

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60 Comments on "Football Manager financial guide: Part 1 – How to create a stable club"

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Sears
Guest
April 13, 2011 21:27
Brilliant post pal! Extremely interesting read and very well written. I hate when my finances are in a terrible state, absolutely drives me insane. I always attempt to keep my financial situation under control but it’s extremely tough, especially if your a big club. As you grow as a club and as you gradually improve domestically, you always have to improve your team ie sell who got you in this position and replace them with superior players wanting a lucrative contract. getting to the top is tough, but staying there is tougher. That’s why everyone spends millions and millions of pounds on ”world class” player and give them extravagant wages. It’s just how soccer is nowadays.Yeah, you can try reduce the wages when offering a player a contract, but what if there’s another club offering him a contract too?And that club are richer than you? You’ve no other choice but to offer a ridiculous wages or risk losing out on the player. Now with the agents involved you must give them a signing fee too. Someone told me before that if you increase the signing on fee for player and agent, you can decrease the players wages. Another way to… Read more »
Johnny Karp
Admin
April 14, 2011 15:29

I think that the “friendlies method” is just a trick that can get you some extra money but it surely can’t solve all the financial problems of a club.

Sears
Guest
April 14, 2011 16:41

I know it won’t solve all the problems, but it works well if you a lower league team as you may receive up to over £100,000 for playing just ONE friendly.

Sibo
Guest
Sibo
April 14, 2011 22:27

Thanks Sears, I am going to do this with Blackpool for a small pre-season cash injection! :D

JeanPaul Borg
Guest
JeanPaul Borg
April 13, 2011 22:01

This will definitely help anyone who reads it and understands the concept of what you are trying to say. Very well written mate and I like the way you think :)

Sayam Khan
Member
April 13, 2011 22:10

Absolutely fantastic post!

This post will help me sooo much because I’m at the peak of my Bury career so it’s good to be given an early warning! I can’t wait for part 2. By the way, when can I expect it? :D

Like Sears, I also organise friendlies that will benefit me financially.

Also, will you be playing you Newcastle game from now on up untill FM12 comes out?

Kevin
Member
April 14, 2011 00:55

Darren,
This is absolutely stunning work, it must have taking you ages to write up. It looks very business like in the style of presentation and almost that of a project manager. I see a lot of of business documents in my real life job and this one ranks high amongst them I must say. Part of my real life job is budget management so I always have an eye on the finances but like you can easily get carried away with those transfers and wage offers. Anyway I’m sure this guide will be a huge hit and I’ll be taking some notes for my FM binder for sure. Great stuff and thanks for taking the time to offer us all free advice.

Sibo
Guest
Sibo
April 14, 2011 01:18

Well done on another great post Darren. It is amazing that, even after managing Man U., Man C. and Barca, I still do a lot of this with my Blackpool transfers.But that is really force of circumstance!!!

I do have a question, how can I avoid the Leeds trap, being a small club in Europe (check out my latest blog update) I need good quality players but I don’t want to make empty promises of European money when I am fragile domestically and may fail to qualify again, thus undoing all the hard work I have done this season.

This has inspired me, when I finish the season I will do a post on my finances…despite a £2M loss in January transfers I have still made a £4M profit this season and I want to show it to others, plus compare it with yours to see how much I do of this subconciously!

MRDNRA
Guest
MRDNRA
April 14, 2011 01:31

This looks like a useful post. Very well assembled, makes it easier to read.

It doesn’t seem to have been directly covered by the first post, but in terms of transfer fees for players you’re buying, I tend to find a guideline offer, if, after making enquiries for players, if the club is requesting more than the player is valued at, is to offer a sum roughly half way between the valuation and the requested fee. It works at least 75% of the time in my experience, and helps keep overall transfer spending down a bit.

hils
Guest
hils
April 14, 2011 07:42

This is a very useful post for me as i’m 1 of the worst gamer when it comes to finances!!!!!!!!!!!!

vaibhavc
Guest
vaibhavc
April 14, 2011 09:19

Hey Darren
This is a great post and will help so many people. I am going to start analyzing my finances right now, I could save so much. It must have taken so much time to write but it is thoroughly worth it. Thanks Darren!

Thomas Levin
Guest
April 14, 2011 11:21
Nice post here and goes along with something I am trying to do with my Udinese side that I have chatted about at FM Pundit. The problem is getting that long term mentality stuck in. I have got it right with signing the right players. Lukaku, Erikson, Buoanatte, Defour, Veleso, Kompany etc… All young and talented. Bought at nice price and will be sold on. I had Eriksen for a year before getting a bid of £17m for him (signed for £6m) he just didn’t want to sign a contract with Lyon because of the wages. I have sold Isla and Inler for £12m and replaced Isla with Rafinha for £6m I think representing some good deals. My figures are pretty healthy, I spent alot to push for the Champions League, but I hope that is all an investment that will help us progress. The board couldn’t afford to give me more then £500k in my first year of the Champs League, our attendance are pretty low to progress I needed to make those investments to push us forward. If you check out my figures at FM Pundit, you will see that Europa League looks nice on the books but… Read more »
Johnny Karp
Admin
April 14, 2011 15:27

Great stuff Darren, spot on!

CsAtlantis
Guest
April 15, 2011 05:03

Very well written Darren, some very useful insights

One thing that I always avoid in contracts are “Match Highest Earner”

For youth players, their “Wage increase after X league games” clause should be set to the minimum increase, they tend to try to ask for extreme hikes if unmodified

Jake Lenahan
Member
April 15, 2011 08:36

Very well written post mate, will help a great deal of us become better financially aware of what we are spending and if the club can really take it!

Agree with that 3 point plan, it’s the only way to go about doing it when your a small club.
I’m in stage 2 at the moment with my Varberg BOIS save.. Just need to become more sustainable after all the improving of facilities and buying of players etc.

I’m sure Part 2 will be just as good :)

Ana Garcia
Member
April 15, 2011 15:14

Amazing post Darren, really well done.

Lots of really good ideas on keeping your team out of debt, some clubs in real life should take note of this!!

This is how guides should be written, easy to read, well set out with lots of useful information to take away.

I always seem to do ok in keeping my teams out of debt but I look forward to part two to see if I can learn anything new!

trackback
April 20, 2011 12:38

[…] Playing Trainee 1 Minute Ago #21 Hi mate, this should help you: Part 1: Football Manager financial guide – How to create a stable club | Football Manager 2011 Stories Part 2: Football Manager financial guide: Part 2 – 'youth to gold' system | Football Manager 2011 […]

Craaaaig David
Guest
Craaaaig David
April 21, 2011 12:13

im managing Wolves, i win the premiership every single season, i always get far in champions league (im in year 2027)

ive looked at my finances and i get more income then i spend (overall)

yet im in debt???

how?

Dean
Guest
Dean
April 21, 2011 23:49

When doe’s part two come out mate ?

bob
Guest
bob
July 22, 2011 06:04

One of the things that seems to be overlooked a lot is how much you pay a player in wages before you sell them. This is particularly important in lower leagues, e.g I buy youth player x (say 16 years old) for 1k. If he gets $500 a week for a year I will need to sell him for $27,000 (500X52+1000) to break even. This is before bonuses and yearly/appearance wage rises etc.

Obviously if he plays regularly in my first team it is a different situation, in that case you could accept that the player needs to be rewarded. But be careful with your youth development plan and consider all the expenses related to developing talent.

trackback
July 26, 2011 19:16

[…] Playing Trainee 1 Minute Ago #5 Hi mate, this should help you: Part 1: Football Manager financial guide – How to create a stable club | Football Manager 2011 Stories Part 2: Football Manager financial guide: Part 2 – 'youth to gold' system | Football Manager 2011 […]

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Mohammad Sadek
Guest
May 15, 2012 01:48

Hi Darren i want to ask about something that when i am looking to release a player for example who his contract ‘ll expire in 4 months when i calculate his wage in this period i think it ‘ll be lower than the money paid for release so it’s better to let him finish his contract rather than release him .

Abraham Benedict
Guest
Abraham Benedict
July 16, 2012 03:49

nice advice… thx
12 key players… lol :D

Darren, i could use some help…
i just started a new game with an unemployed start…
unluckily (and luckily) in Sept i got employed buy Hercules C.F. in Adelante…
One good thing about Hercules is their players are ready for “at least avoid relegation” when they make it to BBVA next year…

But Hercules has a bank loan of around 30 M!!! that means at least 450k a month until 2016…
The previous manager sucks… depleted my resources to only 100k transfer fee and excessive wage out to 10k/m

taken care the wages, managed to get myself some fee to “at least sign a near-retired but at least useful for next 2 years”, threw away unuseful loan, selling an unused player on high fee (bought for 100k in 2009 according to the game, sells it for 1m + weeklly settling cost for 2 years :D )

but still i need more idea on how to make at least 8 mil a year…
gladful promotion is assured (champion of Liga Adelante too…)

any other idea???

p.s.: youth system in Hercules sucks!!!

Glenn
Guest
Glenn
September 5, 2012 04:35

“Income – the happy part of finances?”

U should write about the weight about increasing in rank as an club and how it will effect your fanbase = more gate receipts, and season tickets = more likley to get your stadium expansion and an increasing season ticket/ ticket prize.. cuz there u can really grow as a club.

merchandise clubs will effect your fanbase as well.

poe
Guest
poe
April 27, 2013 09:07

Good guide but merchandising can be controlled by us too i think. For example when we collaborate with some high reputation clubs from USA, Japan and China (merchandising links), the money we win in this sector of income increases quite a lot.

Jarryd Van Koll
Guest
May 28, 2013 03:36
hey darren jarryd here, firstly id just like to say you have helped me a lot with tactics and formations thus far and your guides have been outstanding and i really appreciate your work. i would just like to ask, how would you go about implementing this into a lower league team ? I’m stockport and am currently in league one, i have gotten promoted the last two seasons and I’ve had to take a loan out of 9 mill which i have to pay 50k a month back until 2030, I’m currently always loosing money so i have moved a couple of high wage players on(wage of 3500) which should help but i don’t have good training facilities or anything so i cant look at youth to improve at this stage. staff wages and player wages are my highest expenditure, but I’m thinking of offering defenders more goal bonuses and stuff like you said but also cant afford to resign my better players just yet until i start making some profit. so any help would be amazing. also im thinking like you said that maybe i still look for good 19-21 year olds that i can afford with potentials… Read more »
Paul
Guest
Paul
May 14, 2014 09:07

Yes great read, however I always start at the lower league teams one of my favourite teams are Morecombe…the board don’t make unrealistic targets for your season, however they have very little resources…you are limited to £1,700 max per week for Key Player, and only have £40,000 to spend on transfers…I usually scout around the Free market and see what I can pick up you might find the odd gem their…yes you may get some aggro from the board or fans but I try and sell them on quickly so to make a tidy profit…that way you get some use out of the player and also you make some money for the smaller clubs in the football leagues.

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